Hi, I’m Brenna. Welcome to my portfolio!
I’m a strategic leader with 16+ years of experience building brands, leading teams, and driving growth across multi-location organizations.
My background spans trades, hospitality, wellness, and healthcare-adjacent industries, with a focus on turning big ideas into actionable strategies, streamlining operations, and building meaningful relationships.
I thrive where strategy meets execution — bringing people, processes, and ideas together to create measurable impact.
Beyond work: Health and wellness, travel, and anything involving the ocean.
Explore a collection of projects, campaigns, and initiatives I've led below.
PROJECTS
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Load Runner Trailers was a $50M+ annual revenue company where I developed a strategic marketing plan and led the planning and development of a full-scale company rebrand. Operating several years behind on technology and infrastructure, I first established foundational systems — implementing a dealer management system to house inventory, a CRM to track and measure leads, and a new website to drive growth and enable performance tracking. See below for a detailed look into my role.
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A large-scale hospitality company in Minneapolis, MN, where I served as Director of Marketing & Brand for 8.5 years. I led marketing strategy for a diverse portfolio of restaurants and hospitality concepts, overseeing branding, digital media, social content, public relations, and advertising. During my tenure, I played a key role in the successful launch of 6 new restaurants, guiding each from concept through opening with full go-to-market strategies. I drove consistent annual sales growth across multiple locations through integrated marketing campaigns, built and led a high-performing marketing team, and developed brand identities that resonated with local and regional audiences.
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Created and launched Foray Blu, a lifestyle brand with a full e-commerce store. Led all aspects of the brand, including strategic marketing and business planning, Google Ads/Analytics, inventory management, Google Shopping campaigns, branding, design, website development, and public relations. See more details below.
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A leading cannabis brand engaged me, in collaboration with an agency, to lead co-branding efforts, develop their strategic marketing plan, launch and manage social media, design e-commerce products, and create advertising strategies for Meta, Google, and Google Shopping. See more details below.
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A premier medspa in Minneapolis, MN, engaged me to lead their brand revamp — creating and developing all assets including the website, logo, and social media — and to assist in shaping their strategic business plan. See details below.
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In 2023, I was brought on board as their marketing consultant. Since then, I’ve developed a comprehensive marketing strategy for 2024 and conducted multiple in-person presentations to train their teams in cutting-edge hospitality marketing techniques. Additionally, I’ve spearheaded a complete overhaul of their digital media program. See below for more detail.
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An emerging cannabis company with a portfolio of innovative cannabis brands. I joined the team in 2020 to create impactful marketing assets, design engaging product packaging, and implement effective digital marketing strategies.
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This business hired me to create and develop its brand, website, and aid in the strategic business plan. See a more detailed look below.
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See below for samples from various campaigns: product labels, marketing materials, social graphics, and branding elements.
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See below for samples of social media posts, photography, video, and multimedia.
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See below for examples of magazine articles and press releases that I’ve written.
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See below for a look into websites I've created.
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See below for a detailed look into my case studies from various clients.
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See below for a brief overview of analytics and reporting.
Marketing Strategy
Foray Blu was a lifestyle brand I created - branding, website, digital media, products, packaging, sourcing, e-commerce, advertising (Meta, Google), financing, public relations, and business strategy and development.
Brand Guide
Alright is a lifestyle brand I helped incept - branding, digital media, products, packaging, sourcing, e-commerce, social.
After inception, due to the inbound marketing efforts, we sold out of all products within the first two weeks of launching.
Joules Medspa is a medspa that I was hired to revamp digitally. I created the branding, new marketing materials, and new social media pages; I co-created their new website.
After the revamp and once a strategic marketing campaign was put in place, the store’s sales increased by 25% and social growth and engagement increased by 250%,
Jester Concepts is a prominent Minnesota-based hospitality company, boasting six distinct and acclaimed restaurant concepts across the Twin Cities. In 2023, I was brought on board as their marketing consultant. Since then, I’ve developed a comprehensive marketing strategy for 2024 and conducted multiple in-person presentations to train their teams in cutting-edge hospitality marketing techniques. Additionally, I’ve spearheaded a complete overhaul of their digital media program.
BKR Brands is an emerging cannabis company with a portfolio of innovative cannabis brands. I joined the team in 2020 to create impactful marketing assets, design engaging product packaging, and implement effective digital marketing strategies.
Kamilla Aesthetics a premier medspa in Minneapolis, MN, hired me to lead their full brand creation and digital presence. I developed their complete brand identity, designed and launched their website, and created their social media strategy and content. The project established a cohesive, high-end look and voice that reflected their services and positioned them competitively in the market.
Load Runner Trailers - Head of Marketing & Brand
Load Runner Trailers, a $50M+ annual revenue company, brought me on as Head of Marketing & Brand and member of the Executive Leadership Team to modernize and transform their marketing, branding, and digital infrastructure. The company was operating several years behind on technology and systems, so before launching campaigns, I established a strong operational foundation to support long-term growth.
Trellis Hospitality - Director of Marketing & Brand
Trellis Hospitality is a large-scale hospitality company in Minneapolis, MN, where I served as Director of Marketing & Brand and member of the Executive Leadership Team for 8.5 years. I led marketing strategy for a diverse portfolio of restaurants and hospitality concepts, overseeing branding, digital media, social content, public relations, and advertising. During my tenure, I played a key role in the successful launch of 6 new restaurants, guiding each from concept through opening with full go-to-market strategies. I drove consistent annual sales growth across multiple locations through integrated marketing campaigns, built and led a high-performing marketing team, and developed brand identities that resonated with local and regional audiences.
Content Creation
Design samples
Social Media Content Samples
Written Content Samples
Website Development - a list of websites I have designed, created, and optimized for SEO.
www.loadrunnertrailers.com
Case Studies
Client Success Story
When I began working with a client in 2015, they were experiencing weekly sales of $75,000. Through strategic interventions and targeted efforts, we’ve achieved remarkable growth. By 2024, their weekly sales have surged to $155,000—a substantial increase of over 106% in weekly revenue.
Social Media Impact:
Simultaneously, I have helped this client build a robust social media presence. In 2015, their monthly impressions were just 2,500. By 2024, this figure has skyrocketed to 142,000 monthly impressions, reflecting a remarkable growth of 5,680%. This dramatic increase not only elevated their brand visibility but also significantly contributed to their overall sales growth.
Analytics and reporting
Here are two examples of the monthly marketing analytics reports I provide to my clients. These reports include:
Digital Media Insights: Detailed performance metrics from all platforms used.
Monthly Recap: A summary of the previous month's activities and outcomes.
Future Outlook: Insights and strategies for the upcoming months.
Testimonials